Under Color Launches: A New Dawn for Diverse Artist Management

Introducing Under Color: A New Era in Artist Management

The vibrant Nashville music scene has a new player in town—Kohl Almire, whose seven years of experience in artist management and digital marketing has culminated in the launch of his new artist management company, Under Color. This fresh venture is more than just a business; it embodies Almire's commitment to creating a space where artists are celebrated and their identities respected, particularly in an industry that often lacks diversity.

The Meaning Behind Under Color

The name Under Color carries a profound meaning for Almire, who describes it as the "underbelly" of an animal, representing the "soft side" of artist management. It signifies his approach—encouraging his artists to share their vision and helping them create compelling projects that resonate with their audience. As Almire puts it, “It’s about meeting artists where they are, helping them orchestrate dream projects, and finding meaningful ways to connect with their audience.”

Why Diversity Matters in Music Management

Almire’s presence as one of the few transgender artist managers in Nashville injects much-needed diversity into the music industry, which has often been criticized for lacking representation. His unique experiences not only empower the artists he manages but also redefine leadership in a city renowned for its rich musical heritage. According to mtheory’s CEO, Cameo Carlson, Almire’s perspective is "not just valuable—it’s vital," and reflects a future that is fearless, visionary, and unapologetically original.

A Track Record of Success

Before venturing out on his own, Almire honed his skills at Red Light Management, where he worked with major acts such as Rainbow Kitten Surprise and Brent Cobb. This experience has equipped him to understand the intricacies of the music industry and how to navigate them effectively. He’s well-versed in shaping digital campaigns that can elevate an artist's profile and connect them to their fans, an essential skill in today’s saturated market.

What Lies Ahead for Under Color?

As he embarks on this new chapter, Almire is enthusiastic about building a roster that not only embraces established talent like Kobalt singer-songwriter Maddie Medley and Charlie Holt, former bassist of Rainbow Kitten Surprise but also focuses on emerging artists. Through Under Color, he aims to create a nurturing environment where creativity thrives. The goal? To change the landscape of artist management for a more inclusive and innovative future.

How the Music Community Can Support Artist Freedom

With initiatives like Under Color, those within the Nashville music community—including label executives, producers, and independent artists—are encouraged to embrace the diversity of talent and perspectives that shape music. By prioritizing creative freedom and respect for identity, we foster a culture that celebrates authenticity—and that’s something for which everyone can strive. As supporters of the Nashville music scene, your involvement can be as simple as sharing artist stories, participating in discussions about representation, or amplifying the voices that need to be heard.

As we witness the inception of Under Color, let’s reflect on the importance of supporting diverse voices in music. Each artist carries a unique story that deserves to be celebrated. Join the journey with Kohl Almire and others who seek to change the narrative of artist management. The future of music is here, and it’s colorful.