GFiber Celebrates New Nashville Hub: A Decade of Transformative Connectivity

Discover How Shari Day's Agency Became Artists&Outlaws in Nashville

Update A Bold New Era: Shari Day Transforms Bohan into Artists&Outlaws In a vibrant ceremony held in Nashville’s Gulch area, Shari Day, seasoned advertising and marketing executive, unveiled a dramatic rebranding of the well-established agency, Bohan, which is now known as Artists&Outlaws. This rebranding marks a significant milestone as it coincides with the three-year anniversary of Day acquiring ownership of the agency, reflecting both a growth in vision and an evolving commitment to clients in the dynamic Nashville marketplace. The Heart of an Artist, the Spirit of an Outlaw The shift to Artists&Outlaws that Day describes is more than a mere name change; it encapsulates a philosophy that is at the core of their operation. As Day articulated, the agency has adopted a new aesthetic and mission that pays homage to two vital elements in creativity—the heart of an artist, which emphasizes connection and appreciation, and the spirit of an outlaw, encouraging disruption and innovation. This philosophy is not only reflected in the branding but also in the agency's operational style. Phrases such as “creating connects us” and “dare to disrupt” are woven into the agency's communications strategy, resonating deeply with their mission to “create connects us,” fostering both emotional engagement and creative synergy. Reflections on a Rich Legacy With 35 years of history behind it, the rebranding was deemed essential as Bohan “outgrew” its name and identity. Under Day's leadership, the agency has steadily captured the attention of prominent clients, such as Ascension Saint Thomas Health, contributing significantly to Nashville’s advertising landscape. This transition could not have come at a more opportune moment, reinforcing the agency's relevance in a city brimming with innovative potential. Having previously collaborated with Ascension Health on projects that have earned accolades, including Modern Healthcare's Agency of the Year Award back in 2015, Day emphasizes the importance of evaluating their ethos continuously. The rebranding signifies an intention to not just keep pace but to lead in an industry characterized by rapid change. The Path Ahead: Talent Acquisition and Growth As part of her future vision for Artists&Outlaws, Day has stated that talent acquisition is a priority, a shift she has already initiated with the strategic hiring of Angie Roby. Roby comes with a wealth of experience from brands like T-Mobile and Chevron, strengthening the agency's capabilities as it embarks on this exciting new chapter. Growing the internal team will enhance creativity and allow the agency to better serve its diverse clients across various sectors like healthcare, travel, and retail. This strategic focus on talented professionals aligns perfectly with Nashville's emergence as a cultural hub. With a healthy blend of bold creativity and commitment to quality, Artists&Outlaws aims to expand its influence while continuing to highlight the unique aspects of the Nashville lifestyle. Conclusion: A New Chapter in Nashville's Creative Scene The launch of Artists&Outlaws symbolizes more than just a new identity; it paints a promising picture for Nashville’s ever-evolving landscape. As it continues to embrace local inspirations and national trends, the agency's journey reflects the connectivity of art and business in an increasingly competitive environment. For Nashville residents keen on supporting local industries and seeking out innovative perspectives, keeping an eye on this agency’s future endeavors will be essential. If you enjoyed this story, why not stay connected? Join Nashville Local Unplugged on Facebook and YouTube for exclusive local information.