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Atlantic Music Group Expands Its Horizons
In an exciting move for country and Americana music, Atlantic Music Group has announced the launch of a new imprint, Atlantic Outpost, designed to spotlight the rich diversity of these genres. This initiative, spearheaded by Jeff Levin and Ian Cripps, is expected to harness the creative spirit of Los Angeles and Nashville, two cities that have long been at the heart of America's musical landscape.
The Leadership Behind Atlantic Outpost
Levin and Cripps, who already play pivotal roles in pop and rock A&R at Atlantic, will now lead this new venture. Their expertise comes from notable achievements, including their contributions to the Grammy-nominated Twisters soundtrack, which broke barriers by becoming the first country soundtrack to reach the top 10 on Billboard’s all-genre chart since 2011. With their proven track record, the duo brings a wealth of experience and a fresh vision to the imprint.
Impact on the Nashville Music Scene
As the home base for Atlantic Outpost, Nashville musicians can expect a surge of opportunities. This launch adds to the growing trend of major labels recognizing the strength of the Nashville music market. Given that artists like Luke Combs and Lainey Wilson have thrived under similar imprints, the expectations are high for the new roster of talent that will emerge from Atlantic Outpost.
Collaborations and Upcoming Talent
Among the current artists connected with Levin and Cripps are rising stars such as Sam Barber, Willow Avalon, and Cameron Whitcomb. Notably, they also played a significant role in the success of Bailey Zimmerman’s collaboration with BigXthaPlug, proving that the new imprint will likely foster similar successful partnerships. These artists embody the fresh perspective that Atlantic Outpost aims to amplify within the industry.
The Future of Country and Americana Music
As we anticipate future announcements regarding the hiring process and label signings, industry insiders are keenly focused on how Atlantic Outpost will impact the evolving landscape of country and Americana music. With more news expected soon, the spotlight on Nashville continues to shine bright, promising an exciting array of artists and projects in the pipeline.
This launch not only highlights Atlantic Music Group's commitment to expanding its imprinting efforts but also signifies a deeper appreciation for the storytelling traditions intrinsic to country and Americana music. As the industry navigates through dynamic changes, platforms such as these are vital for nurturing homegrown talent and bringing new voices to the forefront.
Get Ready for More Nashville News!
For those invested in the vibrant Nashville music scene, this launch of Atlantic Outpost is just one of the many exciting developments. Stay tuned to MusicRow for the latest insights, artist features, and industry news that keeps you connected to everything happening in Nashville’s dynamic music landscape!
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